First, let's have a little vocabulary lesson. Even more important than a testimonial page, though, is the strategic placement of customer testimonials in various places on your site. You can help clients write the testimonial. I’m writing to ask if you’d be comfortable providing us with a brief testimonial for our new website. Both of these example testimonials from Case Study Buddy appeal to a reader concerned about their lack of knowledge. There are many different ways a business can display customer testimonials — And when determining the best approach for your business it's important to keep in mind that different formats and mediums can have varying effects on your target audience. I was looking for a first edition for my dad's birthday and I had almost given up. Videos are also rapidly shared and have the potential to go viral if the content is compelling enough. The testimonials become like mini-case studies. I wonder whether it originates from comic books? For example, one customer says wearing Birddogs is "like Bob Ross painting a landscape across [his] groin hinge." Learn more about books and courses, I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Her testimonial page includes quotes, videos, and plenty of pictures showing not only how Amy uses Xero but also showing off her interests and personality as well. While getting featured by news outlets can be very difficult for your businesses to achieve, the payoff can result in thousands of new leads flocking to your website. Dara also specifies each reviewers’ country of origin, boosting her credibility as a successful counselor for people around the globe. While customer testimonials can appear in many formats, there are still some common guidelines to follow regardless of which approach you choose. leverages social media to collect testimonials from its customers. If we were going to make chances, we’d add two things: But the copy has certainly done its work here. Your testimonial should only be two or three paragraphs, at most. Individual testimonials can be terrific for company culture – Linn is probably pleased that her work is being recognized on the company website. What impact has your work had on them? Take your testimonial page one step further by incorporating more visual elements -- images, videos, and social media feeds are relatively easy ways to make testimonial content more engaging -- and to prove to readers that the testimonial is coming from a real person or brand. What's even cooler is what's included in each individual case study. Should I ask them to rewrite it just for me, asking the questions you’ve mentioned above? They’re a little bit different from endorsements, which is when a company pays someone to share and use their product. But as prospects begin to understand the kinds of amazing businesses you work with, they’ll grow more eager to be a part of the culture you’re creating and helping sustain. While it's technically called a Case Studies page, the first thing you see is a set of project examples in the form of large, bold images that rotate on a carousel. Feel free to use a combination of customer quotes, videos, case studies, social media screenshots, and more, and A/B test different types. Send them a list of questions (or interview them over the phone). Premium plans, Connect your favorite apps to HubSpot. The great benefit of audio, though, is that it's a cost-effective way for your brand to create compelling content. You should ask your customer questions about what concerns they had, how they were overcome and their results from using your product or service. You have to be very specific with your testimonial questions but, it makes the responses that much more useful. Sign up for our newsletter to get more business tips straight to your inbox: This testimonial from Bergman Family Chiropractic offers a before-and-after story. I love this color too much to take it off. I'm Bella Rodriguez and today's post is sponsored by Bold and Beautiful Cosmetics. Often times this person is a significant influencer of your target audience and helps to build your business's credibility. I edit testimonials when I write copy for websites and sales letters, but you need to start with something more than, “He is such a nice guy” or “The course was interesting.”. When potential customers are researching you online, they're getting to know you by way of the content of your website. Experiment with different testimonial formats to see which are most effective in converting website visitors into customers. Or they don’t trust you. Ltd. All Rights Reserved. Plus, it doesn't hurt that Slack also uses beautiful illustrations to showcase those product features. Here’s a good example of a blog testimonial for an outdoor retailer. Let’s do this! A persuasive testimonial demonstrates what impact your service has had on a client. But I hate selling my services. And don't forget to add a link to your testimonial page on your homepage, in your "About Us" page, or as part of your overall navigation. Bloggers can write about a customer's story in-depth and break down subtle details within the customer's journey. The kind of testimonial you use depends on what story you are trying to tell and how you intend to display it. Nearly every user will see your website testimonials if you place them on your homepage. A testimonial is a statement from a past customer that describes how a product or service helped them. They’re also more likely to believe that you are a part of the reason those businesses are as amazing as they are. For growing companies, getting your business featured in the news (for the right reasons) is a big feat. Persuasive testimonials overcome such hesitations because they demonstrate how others overcame their objections to hiring you. They also specifically highlight the challenges their situation presented and the way the chef, Greig, was able to overcome those challenges. It has videos highlighting the company’s work and individual quotes from clients who were satisfied with their experience. . Let me guess …. A testimonial is a statement from a past customer that describes how a product or service helped them. Below, we’ve gathered 15 Wix websites featuring some of the most effective testimonials. The images feel hand-drawn, making the brand feel wholesome and homemade. And the coverage is perfect. Whether you like it or not, your social media channels will naturally capture customer testimonials. I’ve started creating guidelines for my clients to ask *their* clients for testimonials. This is a bold choice that we don’t necessarily recommend, but the quirky bakery chain uses humor to pull it off. They’re like endorsements. Plus, it gives users the ability to sort through customer reviews by category so they can read the ones most relevant to them. Thank you for such a great article. I’ve taken notes…I have a testimonials I want to write. We can make it as easy as possible for them by doing a short interview and writing the notes, but we can force people to provide a testimonial. Check Google Analytics or other website analytics tools for data on your most visited website pages. REI uses this section of its blog to promote different benefits and uses for its products. If so, what were the results?” and “Was there a feature of our service that ultimately made you choose to buy?” are great ones to ask your clients. Again, it's technically a visual catalog of both previous projects and works-in-progress, but instead of just listing out client quotes, the page opts for a card-like design with interactive, rectangular elements you can click on to see the full case study -- with quotes occasionally appearing in-between. Finally, in the theme of earning trust, we love that mHelpDesk closes out its testimonial page with awards and badges of recognition. Digital designer and marketer Robyn Kurdas also places customer testimonials on her website in the form of quotes. This process has landed her over 700 pages of testimonials that she can use in every area of her marketing. Starting out, we need and greatly value those testimonials but I sometimes feel awkward asking. Thank you for yet another super article for us to practice in our tasks. Remember, including testimonials on your website shows users just how much people love your product. If you’d prefer not to be featured, no worries at all - just let us know. There's a handful of these awesome, 2–3-minute videos that cover everything from the clients' life before and after ChowNow, to how easy the platform is to use. In most cases testimonials are supposed to be voluntary, honest expressions of opinion, but in advertising testimonials, real or invented, are also used to talk up the value of products.

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