Travis Scott & Yves Saint Laurent . This category only includes cookies that ensures basic functionalities and security features of the website. Hello! Most recently, in September of 2020, Travis Scott was the face of a multi-layered partnership with America’s favorite restaurant, McDonald’s. Social Influencers, He’s shown that his appeal spans not only generations, but races, genders, and income levels. If you’re interested in learning even more about this partnership, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |, Brand Trade Partnerships: Influencer Marketing Without Breaking The Bank, A Deep Dive Into Travis Scott’s Multi-Layered Partnership With McDonald’s, How Harry Styles Has Utilized Unique Marketing To Grow His Fanbase, Endorsement Deals With Sofia Vergara - TV's Highest Paid Actress, How Pop Music Artists Use Brands In Song Lyrics For Partnerships. The rapper appeared in the brand’s #YSL03 video campaign dressed head to toe in YSL, surrounded by some pretty incredible visual effects. The meal was also complimented by a huge merch drop that included a large variety of products, everything from life-size cut outs to a chicken nugget pillow to vintage-inspired apparel.

The entire Fortnite island was Travis Scott’s stage, and he emerged onto the screen in giant form, stomping around the premises while players were able to run around the island to see different angles. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. What initially stood out the most about this partnership was the fact that it included a custom Travis Scott meal on the menu.

It was simply Travis Scott’s favorite McDonald’s order from when he was a kid – easy and nostalgic! Non-Profit Marketing.

All in all, the set lasted about 15 minutes, which was apparently all it took to have critics and fans raving.

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I usually reply with "how much time do you have?". The again in 2019, the fashion house and the rapper took it a step further, incorporating the brand into his music video for his song, “Can’t Say.” The video was produced, and of course styled by the brand, who dressed the rapper in striped button downs and a red velvet military jacket. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful.

I'm a professional marketer and a former corporate recruiter.

Our library of blog content speaks to many similar topics, so please take a read of the below.

As a marketer, I see untapped potential in how you can change your career trajectory.
This website uses cookies to improve your experience while you navigate through the website. EDM artist, Marshmello started their live concert movement in 2019, offering a glimpse of what was to come earlier this year with Travis Scott. Aside from the sheer range of products, it was the number of different products that was so impressive. Over the past six years fans have watched his songs fly up the charts, his merch selling off the shelves, and his tours rack in over $50MM. The performance allowed the game to be more of a meeting place for those 15-minute sets, something games are striving for.
And despite some controversial lyrics, his incredible popularity has not been lost on companies who have been smart to capitalize on the brand he’s built for himself. Creative Content,

While Travis Scott is certainly having a moment right now, there are a lot of celebrities and celebrity-driven events (albeit with COVID restrictions) happening right now that present very fruitful opportunities for you brand. Something that is incredibly impressive is the shear range of brand categories Scott has helped build success with.

This is certainly an impressive number for any live event, especially one performed through a video game. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Thank you for visiting my site and your interest in who I am and what I do. Learn more about who I am, what I've done, and what I can do. Piss On Your Grave 09. If you'd like to ask me a question, provide some positive or constructive feedback, or suggest a topic you can do that privately here. If you’re interested in learning even more about this partnership, check out our blog where we did a deeper dive into everything Travis Scott and McDonald’s!

Pray 4 Love ft The Weeknd 07. Take a read for yourself below! In 2016, Travis Scott took his love for luxury to a new level with a campaign for luxury clothing line, Yves Saint Laurent.

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video game. Blog and podcast that takes a marketing approach to managing your career and finding a new job.

Marketing is about making change. Digital Marketing, Over 95 items were available for purchase! In short, my career is made up of diverse experience ranging from sales to corporate recruiting to, most recently, marketing, management, leadership, and writing.

RainierDigital. The experience for players was truly out of this world, literally. Blog; Contact Me; About Me “Nothing will work unless you do.” -Maya Angelou. I Can Tell 14. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'c795372e-84f1-4060-be14-af559e0e2246', {}); Topics: Take a look at the below to see if any of them are a fit for you!

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By thinking about your career from a marketing perspective you can open up doors you never knew existed. It’s clear from the campaign that clothing was really a perfect blend of YSL’s sleek aesthetic and Scott’s high-end streetwear. The rapper appeared in the brand’s #YSL03 video campaign dressed head to toe in YSL, surrounded by some pretty incredible visual effects. Consulting; Education and Workshops; Google Grants Assistance; Visit Site.

In this blog, Hollywood Branded explores Travis Scott’s Top Brand Partnerships. I'm on a journey of continuous learning, changing perspectives, and creating happiness in my career and I invite you to join me.

It was done from home, during a pandemic, in quarantine.

In 2016, Travis Scott took his love for luxury to a new level with a campaign for luxury clothing line, Yves Saint Laurent. Most of my focus now is related to marketing in some capacity. Learn … My Projects. Visit Site. The Winding Road. Travis Scott is easily one of the world’s most successful music artists right now.

I'm a professional marketer and a former corporate recruiter. Nov 11, 2018 Travi$ Scott - Rodeo zip Download Oh My Dis Side 03.

You can opt-out if you wish. Don’t believe us? It is mandatory to procure user consent prior to running these cookies on your website. How they think and approach it. According to a tweet from Fortnite’s official account, over 27.7 million unique players in-game participated live, with an estimated 45.8 million total views, as the game held five different Travis Scott concerts. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'a8516fe0-32f5-4747-b1da-567b1f1b3a14', {}); Fortnite, the video game developed by Epic Games, has been breaking the mold with their live events. Subscribe to the Winding Road newsletter and never miss another blog post or podcast. The world is truly his oyster right now, and we’re excited to see what he does with it! This is so striking because it’s something that hasn’t been done since McDonald’s partnered with Michael Jordan for a custom meal in 1992.

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The beauty here is that the musician clearly is not limited to any one lane. Rapper Travis Scott was in a charitable mood Wednesday night as he offered to pay the tuition of five students that currently attend historically black colleges and universities.

And the best part of this WHOLE thing!? The partnership didn’t end … Throughout the show, there were giant spacemen, cyborgs, underwater moments where the crowd was submerged, rollercoasters, until finally at the end everyone was literally flying around this Travis Scott-ified Fortnite planet.

General Entertainment, To the delight of the players, the island visuals changed with each new song performed, constantly keeping everyone entertained. Take a read for yourself below! The great thing for McDonald’s is that while the meal had a new title of, “The Travis Scott Meal,” there was nothing ‘new’ about it, which saved the franchise from the large expense of generating a new meal with new ingredients. The partnership included a custom meal, co-branded merchandise, and a commercial spot featuring Travis Scott’s, dare we say it, real voice!?

As a recruiter, I understand how companies hire people.

I'm on a journey of continuous learning, changing perspectives, and creating happiness in my career and I invite you to join me.

With its clear success critically, visually, and numerically with its large audience, this partnership with Travis Scott set the tone for all games looking to push past traditional gameplay.

It’s incredibly indicative of the rapper’s popularity and proof that his career is really only beginning. Career coaching with a marketing twist.



Featured in a series of black and white photos, Scott modeled embellished velvet blazers paired with sleek black jeans, and another with a white t-shirt paired with a denim button down and metallic, chainmail jacket.

It's what I love and I enjoy taking marketing principles and applying them to other things - such as how companies hire and how people think of themselves when it comes to professional growth and finding a new job. When people ask me "what do you do for work?" This website uses cookies to improve your experience.

Don’t believe us? “He was like, ’40, man. Music Festival And Concerts,

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