IKKA’s upcoming album revolves around IKKA’s real life story and his experiences within India’s hip-hop community and will feature collaborations including; DIVINE, Raftaar, Lil Golu and many more. “It’s an honour to be part of such a thriving ecosystem and I am looking forward to collaborating with Mass Appeal India to deliver some path-breaking hip hop hits for global audiences.”, “Mass Appeal India is dedicated to bringing the best and most authentic Indian hip-hop to the world, and I am thrilled that we have now added IKKA to our incredible artist roster.”. Our editorial content is not influenced by any commissions we receive. Nas: Yeah, I wanted to get a chair from Shea Stadium turn to vibes or just rap album covers from rap album covers from the 1970s and on, and graffiti. Growing up in Queens, do you see yourself in any of the characters? You got to team up with people who want what you want and more. I felt comfortable, It didn’t feel like a place that bankers would be working. A red street sign hangs on the wall that reads “Once again I reveal the skill, money’s growin’ like grass with the mass appeal,” a lyric from Da Youngstas’ Qu’ran from the hip-hop group’s 1992 track “Pass da Mic.” Tupac is playing in the speakers and Nas is talking business with Peter Bittenbender, the CEO of media and content company Mass Appeal. MBW will occasionally send important promotional emails that involve strategic collaborations with industry partners.

The kids are grown up a little bit because their talents is pushing them out to the world and that world means Studio 54 era. © 2020 Complex Media, Inc. All Rights Reserved. I was sitting here and we were talking about how great it would be when we scored this film or made this record, it would be great to get these records done and we go, “We’re missing this one piece.” It worked out perfectly. [Laughs]. Oh yeah, that room is where we’re finishing everything. The office is similar to other WeWork spaces in that conversations could strike up among patrons at any given moment.The decor for the Mass Appeal digs, though, are unique to the brand’s passion for hip-hop culture with past Mass Appeal magazine covers, vintage hip-hop photography and floor-to-ceiling artwork designed by artists like Stikki Peaches and AVone. Bittenbender: I’m just excited to see all the stuff that’s going to be made on this floor. We started this space being a solution for people who need space but now the ability to bring people together — there’s really nothing better than music to bring people together and to have amazing music being not just created inside these walls but then decimating and activating is going to be special. "Nas, Joey and I linked up at Sweet Chick during Grammy Weekend and talked about making this record the first one that I present off my album," he said of the new song. Were there specific pieces that you wanted to incorporate into the office? “Hip-hop has always been my first priority and passion, ever since I started listening to the genre with Eminem back in 2003, when I was just 14 years old. “Having already worked together on his hit non-film releases for our Vyrl Originals label, I know that his passion for hip-hop will help elevate the scene to new heights and I couldn’t be more proud that we are the team that will A&R, market and work with IKKA to unleash his music globally together.”, “His signing is yet another major step in our quest to bring Hip Hop to the masses of India.”. ​Nas: WeWork and Mass Appeal is the future. Producer Statik Selektah is gearing up to release a star-studded new album via Mass Appeal Records, and he's just dropped a taste of what fans can expect.

Oh yeah. The first project we’re mixing is actually [Nas’] performance at the Kennedy Center that we shot three years ago. “We started Mass Appeal India to give local, talented artists a platform to rise and achieve their dreams.

I remember what was happening and I remember people knocking on our doors to see if we were okay.

It’s the freshest thing going — everything about it. I felt like this was a place where real people of downtown of Manhattan would be. What were some projects that you have already done in this building? We might do a single but we might do something different. Nas: Everything’s here but that. The streets don’t want to let them go and it’s just a whole bunch of s–t. The album received global critical acclaim and earned #1 spot at Pitchfork. Already a lot has been created and now the studio is in full effect — it’s only going to take it to a whole other level. ©2020, Mass Appeal Media, Inc. We work with agencies, brands, and storytellers to affect the way people think, move, and act. This is New York City, a much wilder place. You got spaces that are not friendly, no vibe and that’s my lawyer’s building. IKKA’s full-length debut hip-hop album, I, will be released on Mass Appeal India in the coming months. Are you going to be working on that in this space as well? That was the first project [we worked on here].

Featuring verses from Nas … He performed with the National Symphony Orchestra for the Illmatic anniversary. We give a bunch of money to all the new start-ups and non-profits and then we ended up with a big party and Chainsmokers played. In a six-story SoHo building in New York City, a WeWork space mirrors a hip-hop playground. Is there anything else all three of you wanted to add about the vibes of the space? These emails form part of the service you elect to receive when you subscribe to any of MBW's free email services. A lot crazier than the first season.

Nas, I know you made a record called “Nas Album Done” but I guess the album isn’t finished yet? The best of MBW, plus the most important music biz stories on the web. I first started my music career as a hip hop artist. Gross: For us, this is like the partnership of the future.
Nas, how did you infuse Mass Appeal… When I saw [the office], it wasn’t over the top. How did that come together?

Hip-hop-focused label Mass Appeal India has signed superstar Indian rapper, singer-songwriter, producer and composer, IKKA, who has had more than 1 billion streams to date. Everybody is going to be here. Producer Statik Selektah is gearing up to release a star-studded new album via Mass Appeal Records, and he's just dropped a taste of what fans can expect. “IKKA is just that, an incredible talent making great music, and I am proud to welcome him to the squad.”, “I’m so excited to join Nas and the Mass Appeal India family.”. Your show The Get Down premieres part two of season 1 on Friday, Apr. We had to make sure whatever project we touched first came from [Nas] obviously. His signing is yet another major step in our quest to bring Hip Hop to the masses of India”Music Business Worldwide. I remember candles. The first session [in the recording studio] was him and Fashawn the other night, which was magical vibes. They want to do the best they can. Last Thursday (April 6), Billboard sat down with Nas, Bittenbender and WeWork vice chairman Michael Gross to talk about the customized space, the projects Mass Appeal is currently working and an update on the highly anticipated Life Is Good follow-up. Your restaurant Sweet Chick is hosting the Tupac pop-up cafe. Mass Appeal started as a magazine in the 1990s, and expanded around 2013 to become a media company, creative agency, and record label under the stewardship of rapper Nas …
Gross: We just [worked with] The Chainsmokers. Last Thursday (April 6), Billboard sat down with Nas, Bittenbender and WeWork vice chairman Michael Gross to talk about the customized space, the projects Mass Appeal is currently working and an update on the highly anticipated Life Is Good follow-up. IKKA added: “I’m so excited to join Nas and the Mass Appeal India family. What was interesting to watch was with their album, they dropped tracks every two to three weeks and it just builds off of that.

So watching that brought me back. The label has since gone on to release music from artists including Nas, Run the Jewels, Fashawn, Bishop Nehru, Boldy James, J Dilla, Dave East, Mannie Fresh, Cuz Lightyear and DJ Shadow.

“We are so glad to now have him part of the Mass Appeal India team. Devraj Sanyal, MD & CEO of UMG, India & South Asia, said: “Mass Appeal India is dedicated to bringing the best and most authentic Indian hip-hop to the world, and I am thrilled that we have now added IKKA to our incredible artist roster.


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